Unitech The Willows Sector 96, 97 & 98 Noida: Latest Auction Rates & Market Analysis (2026)
Located along the premium Noida–Greater Noida Expressway, The Willows in Sectors 96, 97 & 98 has once again become a major point of interest for real estate investors and end-users. The reason is the recently conducted e-auction, which witnessed strong participation and impressive bidding levels.
Auction Date & Time – Official Details
The e-auction for residential plots at Unitech The Willows was conducted under a structured and transparent process with the following schedule:
- Auction Date: 4 February 2026
- Auction Start Time: 11:00 AM
- Auction End Time: 5:00 PM
- Mode: Online e-Auction
The auction witnessed consistent bidding throughout the day, with strong momentum observed especially during the later hours, resulting in multiple plots closing significantly above the reserve price.
When Was the Auction Conducted?
The e-auction for residential plots at The Willows was conducted in the first week of February 2026 through an online auction process. Multiple plot sizes were offered, attracting buyers from both investment and end-use segments.
The Willows Auction – Plot-wise Highest Bid Details
Below is the official auction data, showcasing plot sizes, reserve prices, and highest achieved bids:
|
Plot Size (Sq m) |
Reserve Price (₹/sq m) |
Highest Bid (₹/sq m) |
Total Bid Value |
|
450 |
2,50,000 |
2,64,000 |
11,88,00,000 |
|
400 |
2,50,000 |
3,10,000 |
12,40,00,000 |
|
321.86 |
2,50,000 |
3,32,000 |
10,68,57,520 |
|
300 |
2,50,000 |
3,00,000 |
9,00,00,000 |
|
200 |
2,50,000 |
2,98,000 |
5,96,00,000 |
|
160 |
2,50,000 |
4,02,000 |
6,43,20,000 |
|
210 |
2,50,000 |
2,96,000 |
6,21,60,000 |
|
160 |
2,50,000 |
3,50,000 |
5,60,00,000 |
Key Takeaways from the Auction
- Reserve price started at ₹2.50 lakh per sq m
- Final bids ranged between ₹2.64 lakh to ₹4.02 lakh per sq m
- Smaller plots (160–200 sq m) saw the highest competition
- Premium & well-located plots attracted aggressive bidding
Location Advantage of The Willows
The Willows is considered one of the most exclusive plotted developments on Noida Expressway, mainly due to:
- Direct connectivity to Noida–Greater Noida Expressway
- Close proximity to Sector 94 & Sector 98 commercial hubs
- Premium residential surroundings
- Low-density planning with limited plot availability
Market Outlook After the Auction
Post-auction market sentiment has turned strongly positive:
- Resale expectations have increased
- Investor confidence has improved
- Limited inventory available for end-users
- Price appreciation expected over the next 6–12 months
The achieved auction rates clearly indicate that The Willows is emerging as a stable, high-growth residential destination.
Expert View by Maxrow Properties
According to Maxrow Properties:The Willows in Sectors 96–98 offers an ideal balance between end-use and long-term investment. The recent auction rates provide a strong benchmark for future market pricing.
Whether you are looking for current availability, resale options, or investment advisory, Maxrow Properties offers end-to-end professional support.
