What Makes the Elie Saab-Designed Commercial Project on Noida Expressway a Unique Investment in 2026?
👤 MAXROW PROPERTIES
📅 9 Feb 2026

What Makes the Elie Saab-Designed Commercial Project on Noida Expressway a Unique Investment in 2026?

As Noida’s commercial real estate matures in 2026, investors are no longer chasing just location—they are investing in brand value, exclusivity, and long-term demand sustainability. Standing at the intersection of these three factors is the Smart World Elie Saab mixed-use development in Sector 98, a landmark project redefining luxury-led commercial investments on the Noida–Greater Noida Expressway.

This is India’s first Elie Saab-branded commercial and residential integration, positioning it in a league of its own among expressway projects.

How Does the Elie Saab Brand Increase Commercial Property Value?

Globally, branded real estate consistently outperforms standard developments in rental premiums and capital appreciation. The Elie Saab name introduces couture-inspired architecture, designer lobbies, premium façades, and refined spatial planning—elements that directly impact tenant quality.

For commercial investors, this means:

  • Attraction of global fashion brands and luxury retailers
  • Higher-value dining and café concepts
  • Boutique corporate offices instead of high-density workspace tenants

Such tenant profiles typically generate 20–35% higher rentals compared to non-branded commercial assets on the Noida Expressway.

Why Is the Mixed-Use Format a Major Advantage in 2026?

Unlike traditional office or retail complexes, Smart World Elie Saab is designed as a self-sustaining luxury ecosystem. Ultra-premium residences sit above and alongside curated retail and dining boulevards.

This integration ensures:

  • A captive, high-spending residential audience
  • Consistent daily footfall independent of market cycles
  • Lower vacancy risk for retail and food & beverage units

For investors, mixed-use developments offer better demand stability and stronger long-term leasing performance.

Why Sector 98 Is One of Noida’s Strongest Commercial Locations

Sector 98 enjoys direct frontage on the Noida–Greater Noida Expressway, making it one of the most visible commercial addresses in the region.

Key location advantages include:

  • Seamless connectivity to South Delhi and Central Noida
  • Approx. 25 minutes from the operational Noida International (Jewar) Airport
  • Close proximity to corporate hubs, premium residential sectors, and Noida Golf Course

In 2026, expressway-facing assets with airport connectivity are among the fastest-appreciating commercial zones in NCR.

What Makes the Commercial Offering Truly Different?

This project is not limited to standard retail shops. It introduces experience-driven commercial formats, including:

  • High-street retail and niche fashion boutiques
  • High-rise studio towers (30–35 floors)
  • Premium dining zones and social spaces
  • An exclusive Elie Saab Café, enhancing destination value

This positioning transforms the project into a lifestyle and social hub, not just a workplace.

Investment Snapshot for 2026

  • Location: Sector 98, Noida (Expressway Frontage)
  • Land Parcel: 6 acres (Mixed-Use)
  • Retail Pricing (Est.): ₹39,000 – ₹47,000+ per sq. ft.
  • Design: Elie Saab couture-inspired architecture
  • Connectivity: 5 mins to Noida Golf Course | 25 mins to Jewar Airport

Is Smart World Elie Saab a Safe and Credible Investment?

Yes. The project is RERA-approved (UPRERAPRJ300532/12/2025) and developed by Smart World Developers, known for premium execution standards in NCR. RERA compliance ensures transparency, legal security, and investor protection.

How Does It Compare to Other Expressway Commercial Projects?

Compared to conventional commercial developments in Sectors 132 or 142, Smart World Elie Saab offers:

  • Lower density and higher exclusivity
  • Luxury-focused tenant mix
  • Stronger brand-led demand from HNIs and global businesses

Final Verdict

In 2026, the Smart World Elie Saab project in Sector 98 stands out as a future-ready commercial investment—combining global luxury branding, strategic expressway visibility, mixed-use stability, and premium tenant appeal. For investors seeking long-term capital growth, high rental potential, and brand-backed security, this development represents a rare and differentiated opportunity on the Noida Expressway.

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QUESTIONS

Frequently asked questions

Yes. In 2026, branded properties like Smart World Elie Saab offer higher capital appreciation and 20-30% better rental yields than non-branded projects. The global designer association ensures a "trophy asset" status, which attracts premium global tenants and remains resilient during market fluctuations.

As of early 2026, retail and commercial spaces in this project are estimated to range between ₹39,000 and ₹47,000+ per sq. ft., depending on the floor and frontage. Prices have seen a steady climb due to the project's proximity to the Noida International Airport and its unique designer architecture.

The project is strategically located in Sector 98, approximately 25 to 30 minutes away from the Noida International Airport (Jewar) via the Noida-Greater Noida Expressway. This connectivity is a primary driver for the high demand for corporate suites and luxury retail in this development.

The project is fully compliant with the Uttar Pradesh Real Estate Regulatory Authority (UP RERA). The registration number for this development is UPRERAPRJ300532/12/2025, ensuring transparency in construction timelines and legal ownership for investors.

While both offer strong returns, Luxury Retail in mixed-use projects like Smart World Elie Saab currently offers higher ROI due to the "captive audience" from the on-site luxury residences. However, Grade-A Office spaces near Sector 142 and Sector 98 are also seeing high demand from MNCs shifting closer to the new airport corridor.